Wednesday, 22 January 2014

Apparel After Dark + Giveaway!

I know, I know.

It seems like I've been slacking a lot on the blogging side of things and to my defence, it is all for this one big project that my partner and I have been planning for the past half year, pretty much the biggest and precious thing in my life right now: )

Apparel After Dark is co-created by me and my best friend of nearly 10 years since high school, Agnes Kartikasari. This brand is basically focused on creating simple quality pieces that are long lasting and versatile; meaning that you could literally mix and match anything out of the collection together and it'll still have our brand's character. Our collection will have printed t-shirts, sweaters and matching sport pants that are unisex, but our ladies wear section is filled with structured skirts and pants, casual shirts, a lot of crops and a lot of faux leather!

What is street wear? 
The term street wear itself means, just the different eclectic styles that we find on people around the world. All these people (including you) have different upbringings, culture, inspirations and people they look up to thus, creating an endless mix of wardrobe that's special in its own way. We know that street wear could mean anything and it is obviously a huge term to put under a brand but we are a street wear brand according to Apparel After Dark. This is how we see street wear and this is our character. 

I'm wearing my Apparel After Dark t-shirt, blue tartan skirt from The Editor's Market, flats from Charles and Keith, and my love: the mini Pashli 3.1 Philip Lim. 

Apparel After Dark will be holding a launch party: Fashion Showcase on the 22nd of February 2014 next month and we would love you to come out and join this celebration of apparel beauty! (This event is invitation only)
I'm giving away 10 invites and 1 AAD t-shirt I'm wearing here to all of my very lovely readers out there! All you have to do is follow these 2 simple steps:
1. Follow our Instagram account @apparelafterdark
2. Post the picture of our logo (2nd picture below) on your blog/Instagram account, hashtag #apparelafterdark #THISISAAD and tag us @apparelafterdark. That's it!
Giveaway winners will be announced on the 10th of Feb so make sure you enter before it ends:) 


  1. your style is lovely and you are adorable<3 i really like your photos and i'd love to see more from you!
    keep up the great work okay? also if you're interested, we should follow each other!! do let me know!


    1. Aww that's really nice of you! Definitely, followed you already:) Thanks, sweetie x

  2. chic and cool :D
    love your bag so much!


    1. Putri, kamu yang chic! Hahaha, thank you sayang!

  3. Your look is so RAD and cool! OMG apparel after dark is so cool It's too bad I knew it late!

    1. Wow thank you, Joyi! Means a lot: ) You can check AAD's current collection at our website! x

  4. You look so effortlessly coool :D